§ 2773. Disclosure of License Identification Number on Solicitation Materials - First Point of Contact with Consumers.

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(a) A real estate broker or salesperson, when engaging in acts for which a license is required, shall disclose its, his or her eight (8) digit real estate license identification number on all solicitation materials intended to be the first point of contact with consumers. If the name of more than one licensee appears in the solicitation, the license identification number of each licensee shall be disclosed. The license numbers of employing brokers or corporate brokers whose names or logos or trademarks appear on solicitation materials along with the names and license numbers of licensed employees or broker associates do not need to appear on those materials.
Solicitation materials intended to be the first point of contact with consumers, and in which a licensee must disclose a license identification number, include the following:
(1) Business cards;
(2) Stationery;
(3) Websites owned, controlled, and/or maintained by the soliciting real estate licensee; and
(4) Promotional and advertising fliers, brochures, email and regular mail, leaflets, and any marketing or promotional materials designed to solicit the creation of a professional relationship between the licensee and a consumer, or which is intended to incentivize, induce or entice a consumer to contact the licensee about any service for which a license is required. The type size of the license identification number shall be no smaller than the smallest size type used in the solicitation material.
(b) For the purposes of Business and Professions Code Section 10140.6, solicitation materials do not include the following:
(1) Advertisements in electronic media (including, without limitation, radio, cinema and television ads, and the opening section of streaming video and audio);
(2) Print advertising in any newspaper or periodical; and
(3) “For Sale” signs placed on or around a property intended to alert the public the property is available for lease, purchase or trade.

HISTORY

1. New section filed 10-6-2009; operative 11-5-2009 (Register 2009, No. 41).

Note

Note: Authority cited: Section 10080, Business and Professions Code. Reference: Section 10140.6, Business and Professions Code.

                    
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